The Pull of Commoditization: Good news & bad news

November 16, 2012

The bad news first:

Gravity is against you.  The gravitational pull of commoditization is constantly working to eliminate your advantage, confuse your customers, hold your prices and profits down, and make you look, feel and sound like everybody else.

The good news? 

It’s completely in your control to break free from gravity and enjoy tremendous growth, profit and lifestyle.  But, it takes some work – hard work – up front.

What do you need to do?

I could go on, but this is a good start.

Yes, it’s hard.  It can even feel overwhelming, but it’s not.  What’s overwhelming is fighting gravity everyday, treading water and struggling for relevance.

A little more focus and energy upfront and you’ll turn the tide in your favor.

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