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The Great Recovery
If 2008 – 2010 is now being characterized as “The Great Recession,” I’m ready to declare “The Great Recovery.”
While I do not wish to diminish the issues that still must be dealt with, virtually all of my indicators and research indicate that we have clearly entered a recovery phase. This is backed by economic data and a tremendous amount of anecdotal data (including that this January has been the busiest in our history).
The winning businesses of tomorrow must understand the immortal words of hockey legend, Wayne Gretzky – You must skate to where to the puck is going to be, not to where the puck is now.
While true recoveries (and this is the first one we’ve experienced since 1982) represent tremendous opportunity, they also represent significant danger for businesses that are not prepared. Companies planning on growing must understand the advantages and dangers that recoveries represent. And I’m sharing those observations with anyone who wants them.
I’ve just published my first eBook (it’s short – I promise): Successfully Growing In A Recovery: How Recoveries Can Be More Dangerous Than Recessions & 20 Questions To Ensure Your Success. In this eBook, I share:
- The 5 reasons recoveries are dangerous for growth companies
- The 5 areas (I call them The 5 P’s) where a company must excel to succeed in a recovery
- 20 questions and actions (4 for each area) that you must address to ensure your success
The eBook is free. If you’d like a copy just click on Successfully Growing In A Recovery: How Recoveries Can Be More Dangerous Than Recessions & 20 Questions To Ensure Your Success.
PS: Even is you don’t believe that we’re in a recovery, the advice in this book will help you grow profitably as well.
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8 Responses to “The Great Recovery”
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[...] Successfully Growing In A Recovery. I announced the release of the book with a blog post titled, The Great Recovery. The post turned out to be somewhat controversial, as many readers and business executives [...]
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I agree that there are significant opportunities, but recovery, no way. Maybe a global reset, but by no means does any data support a recovery. How is the debt going to be paid, when Asia will no longer buy bonds?
Cheers!
Bill,
Thanks for the comment. First, I’d encourage you to download the eBook (it’s free) to see my rationale for The Great Recovery.
But if you don’t want to do that, you can check out this Newsweek article that demonstrates that a) we are in recovery, and b) this recovery mirrors past recoveries. Keep in mind that we haven’t come out of a real/sustained recession in 30 years, so we’re not familiar with the bumpiness, discomfort and lack of clarity that a recovery provides.
If you want economic data that demonstrates the growth ahead, I encourage you to check out The Institute for Trend Research.
I guess we will have to agree to disagree:) Check back with me in 18 months. By the way, prior historical data does not reflect a world that is operating in a 100% fiat currency platform. So the historical data is not an apples to apples comparison, and even if we agree it is, the Debt to GDP ratios kill that scenario as well. This is new territory, and I kind of like it. Thanks for being out there and being a voice.
My .02
Thanks Bill. I think we agree that regardless of whether we are in a recovery or not – there are lots of opportunities for businesses that position and act effectively.