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Moving Beyond Price Video
Over the last six months, I’ve been writing about price and pricing a lot more. It’s been my intent to help you identify ways that you can not only protect your price (and by extension your margins) but enhance them as well.
To further support that ideal, we’ve just finished our latest training video Moving Beyond Price. This 30-minute video will introduce you to the critical ideas, philosophies, and actions that successful companies use to consistently and sustainably earn higher margins. We’re going to be making available to the public soon for the (low, low 
) price of $24.95.
However, before we do that, I’d like to do two things. First, I’d like to thank the most loyal of my readers, and second, I’d like to get some feedback to make the video better. To that end, the first 15 people who leave a comment sharing why they want to move beyond price or how they’ve been able to move beyond price will get a free copy of the video. All I ask is that you provide your feedback after watching.
Here’s an excerpt of the video:
RSS readers click here to watch video
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3 Responses to “Moving Beyond Price Video”
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Resources
Doug's Washington Business Journal Columns- Intelligent Growth Articles
Third Wave Selling Blog
Products to Grow
Looking forward to seeing the video. I have gotten into heated discussions about how to quantify the intelligence value of a companies brands.
Thanks for the ideas and thoughts on pricing, I look forward to seeing more!
I have enjoyed following your lead and working with you to move our company to a demand creator. One difficult part of the journey is to fully understand the value we create. A question I have is how large is the market of quality oriented buyers.
Matt, I think you’ve gotten into some of those heated conversations with me. I tell you, in my experience once you understand how to establish intelligence value, quantifying it has more to do with confidence than any logical pricing component. That’s why Morton’s get $100+ for a meal and Outback gets $25.
Reggie, I always love your thoughts – thanks for leaving one on the blog. It’s an interesting question you pose there. I think the market for “quality” is virtually as large as you want it to be – so long as you make and deliver on a promise that creates results. Imagine if you were the market manager for the first iPod – a $600 device in a market where not a single player had become commercially successful. A powerful promise enables you to build a market.