Creating A Diagnostic Selling System
Think about your last five years in business. Ask yourself, what has the trend line in the following areas been for you:
- Gross Margins?
- Competitive Pressure?
- Pricing Pressure?
- Sales Costs?
- The economic value created by your sales team?
As I’ve written before, yesterday’s good is today’s nowhere near good enough. Yesterday’s solutions based selling systems are no longer enough to carve out a unique position and grow profitably and effortlessly.
Greater Equity Value