Breaking Through The Noise

February 3, 2010

Anyone who has worked with me knows that I’m a maniac for messaging.  In today’s world where good is now nowhere near good enough a solid message is no longer a valuable bonus – it’s an absolute must have to compete.  The foundation of a great message is a well articulated value proposition.  The challenge here is that creating a value proposition that resonates is extremely hard (it’s one of the reasons that The INTELLIGENT GROWTH Blueprint process is so valuable).

And, even after you’ve created a powerful message you have to translate that through the words and deeds of your salespeople.  It’s no wonder businesses overlook these steps – wouldn’t just be easier to get in the market and sell?  If you realize this challenge, I’ve got good news for you.

My friend, consultant, advisor and author Kevin Daum is coming out with a new book Roar! Get Heard in the Sales and Marketing Jungle that will lead you and your salespeople to do this successfully.  I’ll provide a full review when we get closer to the release date (and I’m working with Kevin to have him write a guest post or sit down for an interview).  Kevin’s a great guy to learn from (I learn from him every time we talk).  Kevin gets it – he understands strategy, messaging and the sales process.  Most importantly Kevin understands that theory is nice; but it’s profitable revenue that matters.

Kevin is offering a free preview of his book (and he’s giving away his formula for creating a powerful value proposition – and please know this is must read stuff).  I realize that this sounds like hyperbole, but you’ll note I rarely say something is must read – Kevin’s take on creating value proposition is.  After reading this portion of the book we refined our process as a result.  Kevin’s given me permission to share the preview here, so take advantage and download a copy.

Filed Under Business Growth Strategy, Messaging, Sales Strategy, Value Proposition | | Blog Home

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2 Responses to “Breaking Through The Noise”

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  2. uberVU - social comments says:
    February 4, 2010 at 1:54 am

    Social comments and analytics for this post…

    This post was mentioned on Twitter by dougdavidoff: Want to be hear? Have a powerful message – http://su.pr/1JxsVC (today’s post-w/special offer)…

    Reply
  3. Kevin Daum's Awesome ROAR! - It’s About The Book Stupid! says:
    February 14, 2010 at 12:24 pm

    [...] Davidoff – Doug is a respected fast growth consultant, blogger and columnist who posted this great post about [...]

    Reply


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