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Why Culture Matters
Netlfix is a darling. Their customers love them, and so does Wall Street. In the last five years, their stock has more than doubled, while the S&P 500 has gone nowhere. But let’s face it – Netflix should not have succeeded – Blockbuster should have. Blockbuster had every advantage – they had the relationships, the cash and the marketing budget. However, while Netflix has doubled, Blockbuster stock is worth less than 1/10th of what it was worth just 5 years ago.
How did Netflix win. After reviewing the presentation below, I’m more convinced than ever that Netflix won because of the culture they have built on purpose. The presentation below has 128 pages to it, but every one is worth reviewing.
Innovation is important. Strategy is critical. Tactics matter. But give me the culture that allows great people to be great and expels people who aren’t – and I have no worries.
But, I’m Not Apple
It’s easy to look at successful companies and explain away their success. It happened to me today at a speech. I was sharing how Apple has been able to create demand, own markets, and receive disproportionate rewards compared to their competition.
Then it was said, “But, I’m not Apple.”
On my flight home, I couldn’t help but think back to the statement. I wondered where Apple would be if it’s executives had said, “But we’re not Apple.”
It’s easy to forget that Apple began making their move when they were written off for dead. They were irrelevant and they were going broke. They had every reason to act as though they had no options, but they didn’t.
They acted as the company they wanted to be, long before they became the company that they are.
So, the next time you find yourself saying, “But,” stop and act as if you could.
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Resources
Doug's Washington Business Journal Columns- Intelligent Growth Articles
Third Wave Selling Blog
Products to Grow
